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‘Bring Back Fans, Not Racists’

A new campaign aims to make sports fans act right

Amy Shearn
Momentum
Dec 14, 2020

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At the Premier League match between Leeds United and Arsenal on November 22, 2020 in Leeds, England. Photo: Michael Regan/Getty Images

The English Premier League soccer is attempting to reopen to in-person fans amid an upswing in racist sentiment in the U.K. In response, Beats by Dr. Dre has debuted a new campaign to project anti-racism messages on the walls of stadiums.

AdAge reports that the message reads: “The stadiums have been empty. For some players, the silence brought pressure. For some it brought peace. As we return to the stands, let us promise to leave racism where it belongs. In the past.”

Read more here.

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Momentum
Momentum

Published in Momentum

Momentum is a blog that captures and reflects the moment we find ourselves in, one where rampant anti-Black racism is leading to violence, trauma, protest, reflection, sorrow, and more. Momentum doesn’t look away when the news cycle shifts.

Amy Shearn
Amy Shearn

Written by Amy Shearn

Formerly: Editor of Creators Hub, Human Parts // Ongoingly: Novelist, Essayist, Person

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