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Racial Bias Is a Reality for Black American Shoppers

Professor Cassi Pittman Claytor’s ongoing study hopes to ensure shoppers can have a less biased experience

This year’s holiday shopping season will surely be different due to Covid-19 and the impact it’s had on a slew of people, both financially — many Americans are still struggling and out of work — and for others in their willingness (or unwillingness) to head out to stores when we’re all supposed to be avoiding crowds. For some, this new normal will potentially ease…

Momentum is a blog that captures and reflects the moment we find ourselves in, one where rampant anti-Black racism is leading to violence, trauma, protest, reflection, sorrow, and more. Momentum doesn’t look away when the news cycle shifts.

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Tracey Ford

Tracey Ford

Director of Publisher Growth @Medium

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