You’ve seen this woman before.
Maybe not this exact woman, but a version of her.
Lightly tan skin. Big loose curls. Definitely not a White woman. Maybe a Black woman? Mixed with some other race? The elusive Blasian?
It doesn’t matter. She is the Diversity™ you need for your next ad campaign. Ethnic ambiguity is in right now, and it’s time to capitalize on it. The ad was for skincare, right? Or maybe makeup. Something in the beauty aisle.
If you use a darker woman, White people won’t think your product is for them. You’re not trying to corner the…
A blog from Medium about the fight against anti-Black racism.