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Welcome to Atlanta, Where the Viral Internet Is Born

Black creators make the viral hits, but struggle to command the same attention and money as White creators in Los Angeles

Taylor Lorenz has made reporting on internet culture for the New York Times an enviable gig. She’s covered the petty dramas of L.A.-based influencers and their work-live situations in mega-mansions across the Southland, and the deals these predominately White creators bring to their respective collab houses, even under quarantine.




Momentum is a blog that captures and reflects the moment we find ourselves in, one where rampant anti-Black racism is leading to violence, trauma, protest, reflection, sorrow, and more. Momentum doesn’t look away when the news cycle shifts.

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Michelle Legro

Michelle Legro

Deputy Editor, GEN. Previously an editor for Topic, Longreads, The New Republic, and Lapham’s Quarterly.

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