Why Is Mocking Black Women Online A Monetary Tactic?

Degrading Black women shouldn't be profitable.

Petiri Ira
Momentum
Published in
4 min readJul 18, 2023

--

Photo by Godisable Jacob

I recently came across a video on Twitter where an individual describes why he doesn't date Black women. He characterises Black women as massive,” “aggressive, and in possession of masculine traits.The video, which was posted a few days ago, has gained significant traction and anger from a large number of users. However, it has since been deleted.

This kind of video comes as no surprise. Those who degrade Black women online know what they are doing. The mockery of Black women is a marketing tactic that some use to get attention since they know their discriminatory and charged words will trigger some sort of reaction from the Black community.

It is important to recognise that Black women are always under some scrutiny for their skin tone. Scrutiny serves the purpose of antagonising us to spark a reaction and feed the stereotypes perpetuated against our existence.

Why racism and capitalism are married.

Black women have been oppressed for centuries. The backlash we receive, whether it be about our hair, skin tones, features, and personalities is based on stereotypes that were put in place to suppress our humanity. There is a reason why colonialists labeled us as inhumane and unworthy of dignity. It was all in an effort to create systems that would benefit them, and one of those systems put in place was capitalism.

Capitalism is an economic system characterized by private or corporate ownership of capital goods and investments that are impacted by private decisions, prices, production, and distribution of goods that are determined mainly by competition in a free market. The second partner, racism, is the systemic oppression of a racial group for the social, economic, and political advantage of another.

According to professor and author Cedric Robinson, racial capitalism is a concept that combines the notions of race and capitalism to analyze and understand the intersections of economic exploitation and racial oppression. It argues that capitalism, as an economic system, has historically relied on and perpetuated racial hierarchies and inequalities.

--

--

Petiri Ira
Momentum

Bylines in Screenshot Media, gal-dem, Malalafund, Momentum, ZORA. Contact: petiriira@gmail.com